Inspired by the City of Broad Shoulders, the BLACKLINE bicycle has a strong spirit and is ready for just about anything. It takes its name from Chicago’s iconic elevated train lines that run throughout the city, non-stop. While the ‘L’ will get you from station to station, the BLACKLINE is the ride that gives you the freedom to get everywhere in between.




Cargo System

The BLACKLINE features a ready-for-anything cargo system that can be mulit-configured to help get you to lunch, a museum, the ballpark, a street festival, or anywhere the wind blows in the Windy City.

The front rack discreetly stores a U-lock and the rear rack features removable waterproof panniers with stow-away shoulder straps so you can tote your gear from place to place.


  • Tool-free, removable, front and rear cargo supports
  • 14” front rack with bungee tie downs
  • 12” rear rack with pannier mounts
  • Custom design Terrazign grab-and-go waterproof panniers with stow-away, messenger-style shoulder strap
  • Integrated, no-rattle U-lock storage


Rack Swap

Lock it Up

Stripped Down




Handlebar System

Tough yet refined, this bike has just the right amount of street savvy. A custom Helios smart handlebar with integrated LED headlight and side blinkers utilize GPS enabled turn-by-turn navigation to help you safely navigate the urban grid. 

The Helios app helps you get where you need to go safely and in style. With your smart device linked to the Helios handlebars via Bluetooth, turn by turn navigation is as easy as inputting your destination. LED indicators on the ends of the bars blink left or right to indicate an upcoming turn, and signal traffic if your intent at the same time. The brightness of the headlamp can be controlled with the tap of a finger, and the ambient riding lights can be configured to any color matches you swag. Want to know how fast you are riding?  Set the handlebars to speedometer mode and the LED indicators change color as you ride to give you visual feedback on you speed. And when you lock your bike, the Helios app is there for you. Just send an SMS text to your bike, and you will receive a Google map pin for its exact location so that you are sure your ride is where you left it. 


  • Integrated LED headlight and side indicators
  • Hands-free, turn-by-turn navigation blinkers
  • Color-based, LED speedometer
  • Internal GPS sensor with location tracking
  • Bluetooth connectivity
  • Custom iOS app
  • USB charging port
  • System-charging Son Schmidt front dyne hub

Phone Controlling BLACKLINE




Free Drivetrain

The virtually maintenance-free drive train utilizes a sealed 3-speed SRAM hub, originally designed to endure the extreme conditions of rural Africa. It’s driven by a nearly indestructible belt drive able to withstand everything from the daily commute to the harshest winters. 


  • SRAM sealed, internal 3-speed kick back hub developed for the World Bicycle Relief program
  • Back pedal actuated gear shifts
  • Gates carbon belt drive with SRAM Stylo crank





The BLACKLINE features a strikingly bold yet simplified frame with a singular, angled 2 down tube, which makes dismounting your ride a little easier in stop-and-go traffic. Not to mention, it  might turn a few heads.


  • Fillet brazed 4130 steel frame and unicrown fork
  •  2” single-tube main frame
  • Brazed integral mounting system for cargo racks
  • Stainless steel Paragon sliding rear dropouts with disc brake mount





Chicago streets can be tricky terrain to navigate. We gave the BLACKLINE balloon tires that smooth out your ride, wont slow you down, and lessen the worry of roadside repairs during pothole season. 


  • 26” Schwalbe Super Moto tires mounted to Velocity Blunt rims




The Bike Design Project


The Bike Design Project is a pioneering bike design/build competition partnering high-level design firms with American bicycle craftsmen to create the Ultimate Urban Utility Bike - the next wave bicycle for the everyday rider.


One team from Chicago, New York City, Portland, San Francisco, and Seattle - all working from the same design brief - will each develop their idea of the new urban bike.

Chicago: MINIMAL x Method Bicycle
New York City: Pensa x Horse Cycles
Portland: INDUSTRY x TiCycles
San Francisco: Huge Design x 4130 Cycle Works
Seattle: TEAGUE x Sizemore Bicycle


From July 28-August 2 choose your favorite bike by voting online. The bike design with the most votes will be deemed the Ultimate Urban Utility Bike.


In a unique partnership with Fuji Bikes, the winning bike will go into mass production, debuting on the retail floors of national Fuji dealers in 2015. For the first time ever, a highly considered, collaboratively produced urban bike will be available to consumers.




The Makers

MINIMAL is a Chicago-based studio creating iconic, disruptive, brand-building products and experiences that connect emotionally with users. We are a collective of top cross-disciplinary design risk-takers and doers infused with entrepreneurial drive.

Disrupting the norm, creating meaningful change and delighting the user are our passions. This is embedded in our DNA and our unique hybrid business model that combines consulting with global brands, venture partnerships and our own self-incubated in-house brands. From brand-defining icons and game-changing new product eco-systems for companies like Xbox, Microsoft, Google, Dell, Coalesse and Apple, to exploring uncharted territory on riskier ventures with start-ups and entrepreneurs, our award-winning work spans a diverse range of industries from technology, medical and consumer products to lifestyle, furniture and environments.

As a pioneer and amplifier of the crowd-funding movement, MINIMAL is vested in the evolution of this emerging paradigm through ambitious projects and partnerships. MINIMAL is led by Smithsonian National Design Award winner and former Nike Global Creative Director Scott Wilson.

Garry Alderman, Founder of Method Bicycle: I was educated as an architect and a craftsman, and have always been making things, and continually in pursuit of dedicating my life to a craft that could give me the right outlet. I have found the bicycle is perfect for combining the designed object and the act of making, with a unique emotional connection to the world around us like nothing else. There is something elegant about the simplicity of the machine that is a bicycle, yet there seems to be a lifetime of work in it, which is what really excites me.

I am not interested in sitting behind a desk. Instead, my fulfillment comes from holding a torch or a file in hand and running a one-person shop. I plan to keep it that way for some time, as I feel it allows me to have a greater connection to what I’m doing. Things take more time that way, but for me it’s about doing things with intent, quality and pride. I am not concerned with how many frames come out of my shop; rather it’s about intensely focusing on everything I do – my job is never finished. Each frame is built one at a time, with a unique combination of material, process and experience in each build.

Framebuilding is anything but easy, but the rewards I get from this craft are unlike anything else. From designing each build with the client, laying out the frame drawing and machining the tubes, to laying a precise braze and polishing a frame before paint, it gives me a personal satisfaction at the end of each day when I can turn off the lights and say to myself, “I am proud of what I do.”




Fellow Kickstarter alumnus, Helios, worked in cooperation with MINIMAL to customize a new handlebar, build new electronics, and give our cockpit some serious tech. The bike may turn heads, but their tech keeps riders visible and safe on every journey.


MINIMAL worked with SRAM to customize their internal 3-gear hub that was developed for the World Bicycle Relief program. In addition to the hub, SRAM also provided hydraulic disk brakes, brake levers, and the crank for our bike. Thanks to SRAM for keeping it local in the CHI.


MINIMAL turned to the technical expertise of the soft goods designers at Terradzign for advice on how to build killer panniers.  They knocked it our of the park. We couldn't have realized our design without their help.  

PCD Productions

Filmmaker, consultant, friend, and all around smart guy Paul Detjen was central to the success of our video. Thanks Paul for helping us tell our story and for all your hard work.  We are in your debt.

Model Solution

Model Solution helped bring the multi-configurable rack system to life with a few expertly machined parts. We couldn't ask for a better partner for prototypes that are as fast as they are accurate. 

Joseph Bartolucci

Joe may live in Portland, but his Chicago roots run deep. Joe nailed the script for our video, and gave us the inspiration we needed to bring the BLACKLINE to life.   

Project Sponsors